How Omni-channel Gives the Competitive Edge in Business!

In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips. Today there are numerous eCommerce platforms available in the market and all enables the merchants to start selling their products both offline and online. The inventory replenishment and product management are done within one place. Moreover, the merchants can receive different orders from email, phone sales, physical stores, and sales representatives as well as from the eCommerce stores and even more they centralize the management system and seamlessly keeps more inventory across various channels. Using Best Omni-Channel eCommerce Solution is less expensive and often it’s impossible to get the traditional POS, eCommerce solutions as well as inventory management to work together. Therefore, the company builds the channels along with different scales. Depending on the person’s needs, they can select an eCommerce solution which will serve their purpose. For eCommerce retailers, the online solutions used to save more time as well as improve the capacity to make the sales.


Omni-channel Software:

Today, the Omni-channel eCommerce enables the sellers to sell the right item to the right person at the right place and often improves the revenue. The sellers can easily sell to the world on various marketplace web stores including Flipkart, Snapdeal, Paytm, Amazon as well as other marketplaces. The Omni-Channel eCommerce Solutions connects the marketplace to the inventory, marketing, accounting, logistics etc. This allows sellers to use different integration and therefore their business can take many advantages especially using the eCommerce solution in perfect manner. The Omni-channel gives support and helps the business to reach the competitive edge. They give a reliable, secure and fast platform, thus enabling the sellers to sell the products across different channels both online & offline. Business users can access their account free, anytime and anywhere thus giving flexibility to the business performance.


The Important Key Benefits:

To fully deliver a successful Omni-channel experience for their customers, retailers must turn to sophisticated solutions that help them meet and, hopefully, exceed their customer expectations. Solutions around customer engagement, information management and location intelligence allow retailers to develop a single view of their customer, understand their relationship, and optimize their interactions for better customer service across all channels. Customers have come to expect a seamless, relevant and personalized experience across all channels of communication, so it’s important for businesses to deliver that to ensure customer loyalty and reduce churn.

An Omni-channel strategy is a win-win for customers and retailers. The customers are happier and have a better customer experience because they’re receiving the applicable offers that they actually need, and retailers are equally satisfied as more of their offers hit the right mark – which means more money in their pockets.

The Road ahead…

The businesses that capitalize on the opportunities that an Omni-channel strategy presents are well- positioned to move ahead of their competition. But as new technologies emerge and customer expectations continue to change, retailers need to adapt quickly to meet those changes head on.

By personalizing their global retail approach to each individual customer and working to squeeze the greatest value out of their customer data, retailers can equip themselves for success. Retailers can better align their goals and messaging for global commerce across the company, and ultimately, improve customer experience and performance.

Solveda is a leading e-commerce, web development, custom software development & m-commerce solution provider that offers customized solutions to suit the customer needs. Get in touch with your requirements at or visit


Why Didn’t You Find That Bug!

By  Shilpa Bajpai, QA Lead @ Solveda India

Why a tester miss a bug?

The question seems to be very simple but going through it enlighten a fact that this is a serious problem within a process which led to the serious conflicting environment in production.


Why it happens sometimes that a tester is not able to identify a simple bug which even doesn’t require any extra ordinary skills?  After spending so much hours in testing procedure why tester is not able to identify trivial defect. Is there any specific reason?


The question may astonishing but it’s the fact which never be neglected in clients prospective.

Some of the points are enlisted which can limit the number of bugs are enlighten and discussed below –


  • As a tester, the simple reasoning for it can be due to the instance that when a huge amount of environmental changes is applied in the application before going live. The main focus for the tester remains to the limited area without involving itself for a procedural testing of the application. Hence, the tester misses a very trivial issue before production. One subject that wasn’t touched upon was that of an aggressive project deadline – especially when the scope keeps changing.


  • The last minute change enforces the tester to specify the testing to the major system flow which ultimately mask the bugs and hence, it gets determined on first day in production cycle. The likely cause of bugs is that everyone is focused on making sure last minute critical functional tests are passing.


  • However, if we are in the team where “development time” lays more weight than the “test time”. So in this a situation can also arise where testing time given can be less than then the estimate. Within that time, tester has to test efficiently and has to make the system Bug free. If anyhow when obvious bugs come up in production, tester seems to get the immediate blame, but the problem is much more deeply rooted in the way the team (or even the organization) operates.


  • There might be a situation when tester can find a bug which is not easy to replicate. Even though these bugs are very obvious then also, there can be a situation where the bug found is not replicable. These types of hardly replicable bugs when found by client can also create tough situation for a tester. Such bugs can be like crashing of a mobile application frequently (no specific time) whose reasons (not sure) can be like due to memory leaks, Server, battery problem etc.


  • This scenario mainly happens with the new testers or tester new to some domain. Sometimes, tester thinks of a situation and creates scenario that if this event is triggered, this can happen. But, due to ignorance or lack of time or any other situation, he skip the issue. Later when found on production, he remarks like I knew this would happen etc. etc…

But, how to justify the faults, its obvious reasons to recover our self from this inheritance.So, one conclusion can be that if the organization is following a procedure at every phase of development will ultimately produce lead to a system with minimal holes in it. One level of process should be set so that bugs can’t left unfound. Also, tester can find number of ways to decrease the number undiscovered bugs but can’t guarantee that he can make system 100% bug free.



Shilpa Bajpai is a QA Lead at Solveda India,.a leading global system integrator and is currently working on testing for a large accounting system for an Insurance company. For more info on solutions and offerings from Solveda, please visit: