How Omni-channel Gives the Competitive Edge in Business!

In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips. Today there are numerous eCommerce platforms available in the market and all enables the merchants to start selling their products both offline and online. The inventory replenishment and product management are done within one place. Moreover, the merchants can receive different orders from email, phone sales, physical stores, and sales representatives as well as from the eCommerce stores and even more they centralize the management system and seamlessly keeps more inventory across various channels. Using Best Omni-Channel eCommerce Solution is less expensive and often it’s impossible to get the traditional POS, eCommerce solutions as well as inventory management to work together. Therefore, the company builds the channels along with different scales. Depending on the person’s needs, they can select an eCommerce solution which will serve their purpose. For eCommerce retailers, the online solutions used to save more time as well as improve the capacity to make the sales.

omni-channel-circle

Omni-channel Software:

Today, the Omni-channel eCommerce enables the sellers to sell the right item to the right person at the right place and often improves the revenue. The sellers can easily sell to the world on various marketplace web stores including Flipkart, Snapdeal, Paytm, Amazon as well as other marketplaces. The Omni-Channel eCommerce Solutions connects the marketplace to the inventory, marketing, accounting, logistics etc. This allows sellers to use different integration and therefore their business can take many advantages especially using the eCommerce solution in perfect manner. The Omni-channel gives support and helps the business to reach the competitive edge. They give a reliable, secure and fast platform, thus enabling the sellers to sell the products across different channels both online & offline. Business users can access their account free, anytime and anywhere thus giving flexibility to the business performance.

omni-channel-experience

The Important Key Benefits:

To fully deliver a successful Omni-channel experience for their customers, retailers must turn to sophisticated solutions that help them meet and, hopefully, exceed their customer expectations. Solutions around customer engagement, information management and location intelligence allow retailers to develop a single view of their customer, understand their relationship, and optimize their interactions for better customer service across all channels. Customers have come to expect a seamless, relevant and personalized experience across all channels of communication, so it’s important for businesses to deliver that to ensure customer loyalty and reduce churn.

An Omni-channel strategy is a win-win for customers and retailers. The customers are happier and have a better customer experience because they’re receiving the applicable offers that they actually need, and retailers are equally satisfied as more of their offers hit the right mark – which means more money in their pockets.

The Road ahead…

The businesses that capitalize on the opportunities that an Omni-channel strategy presents are well- positioned to move ahead of their competition. But as new technologies emerge and customer expectations continue to change, retailers need to adapt quickly to meet those changes head on.

By personalizing their global retail approach to each individual customer and working to squeeze the greatest value out of their customer data, retailers can equip themselves for success. Retailers can better align their goals and messaging for global commerce across the company, and ultimately, improve customer experience and performance.


Solveda is a leading e-commerce, web development, custom software development & m-commerce solution provider that offers customized solutions to suit the customer needs. Get in touch with your requirements at info@solveda.com or visit www.solveda.com


Advertisements

M-commerce-The transition from Transaction to Strategy!

Mobile commerce is growing at a rate surpassing almost every forecast over the past 2 years and we are confident this will continue for the foreseeable future.While the volume of M-commerce keeps on rising – up almost 116% in April 2014 versus a year back as per Branding Brand keeping in mind smart phone visits to mobile streamlined sites were up 83.8%, but there’s a whole other world to mobile applications than simply purchasing an item or an administration.m commerce banner

Physical stores versus online retailers

M-commerce is still a tiny rate of the general retails pie, so online retailers still need to view mobiles as a basic part to their general promoting procedure.

Online retailers are flourishing with a huge part of their business originating from smart phones. That is the reason the physical retailers see a greater potential part for versatile applications and m-trade as only one bit of the riddle.

The right M-commerce approach

  • Convenient Shopping Across All devices– Thanks to their “carry it anywhere, everywhere” convenience and accessibility, mobile phones are passing laptops and PC’s to become the medium of choice for accessing the web. Mobile shopping based on convenience is happening across the globe in three forms:
    • Simultaneous Usage: The process of using more than one device at the same time, like a tablet and your laptop or a mobile phone with a computer in a retail store, to complete an activity that could be related or unrelated on both devices like shopping.

    • Sequential Usage: The process of moving from one device to another at different times to accomplish a task like shopping online from your tablet then finishing your purchase on your mobile phone.

    • Singular Usage: Using one device to complete an activity online, most common with the use of laptops or mobile devices since many actions are often performed consistently on one device or the other.

    In the end, one of your main goals as an owner of an e-commerce store is to offer a simple, enjoyable and easy to navigate experience for your web visitors, especially since 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. The more intuitive your store is the easier it is for a shopper to purchase what they were looking for on any device they may currently be using.

  • Mobile Re-targeting– Mobile re-targeting, similarly to display advertising on a desktop or laptop computer, serves ads to individuals who have recently visited your website to entice them to return and purchase items they either looked at onsite or checkout the items they placed in their cart. The major difference with mobile re-targeting is that these ads will follow a user on their other devices like their mobile phones or tablets as opposed to just on the laptop or desktop computer.
  • Growth of Mobile Payment– There’s many paths to take when it comes to mobile payments as an e-commerce merchant but overall, it is being where the customer is and providing them with easy solutions to their needs. Many customers find mobile payment solutions very effective at quickly completing a purchase and therefore, making mobile commerce all the more profitable for your business.
  • Mobile Improves the Retail Shopping Experience– When approaching mobile, many businesses often disregard the connection they can make between their mobile presence and their in-store experience but there’s lots of potential for impactful collaboration. Syncing these two interactions for the customer can help lead to higher sales and long-term loyalty.
  • Analytics– To be able to improve the service we need understand how customers are using the service today. Look at the top user flows through the website or app, click-through rates and fall-off rates between pages, understand behaviour differences between web and mobile or mobile web and app and more. The key to analytics is to plan for logging and reporting to be implemented from the start.

This means now, like never before, both etailers and physical retailers must view mobiles as a basic part to their general showcasing technique and see it as a value-based channel. Besides, your portable application needs to give a drawing in and associating mobile application encounter that will position your organization in front of the opposition and keep your dedicated clients returning for additional.


Solveda is a leading e-commerce, web development, custom software development & m-commerce solution provider that offers customized solutions to suit the customer needs. Get in touch with your requirements at info@solveda.com or visit www.solveda.com